Team & Network

We are an independent full service provider with an emphasized practical orientation and extensive experience in the areas of mobility and the sport of auto racing.

Our team, made of professionals from the different relevant areas of expertise, delivers the following with full engagement, competence and commitment:

  • We are innovative and creative
  • We plan and shape
  • We discover and take advantage of new opportunities
  • We work efficiently and are cost-aware
  • We help you achieve success!


Portrait Detlef Schmidt, First Move AG

Detlef W. Schmidt – Business Owner

Entrepreneur and racing driver.

Over 25 years of strategic and operative management experience in the retail, automotive and financial service sectors. Among others, the owner of a management consultancy, ex-partner and shareholder of the formerly largest independent Swiss management consultancy. In addition, he is the CEO of a New Media Agency as well as a shareholder in an independent financial sales organization.

Specialist on, among other things, novel business model approaches and their operational implementation, active network management, as well as marketing and sales topics.


Rolf Kettler – Senior Advisor

Pedro Couceiro – Professional race driver / UNICEF-ambassador, Portugal

Armin Schwarz – Rally European champion, Manager and media expert

Hartmut Weigelt – Marketing and Communications expert


Together with our partners we have tackled numerous demanding, interesting and successful projects. We invite you to profit from the experience and the success of each of our partners – individually or within a team successful on the market.

Kessel Racing / Kessel / Kessel Event, Lugano

Reiter Gestaltung – Büro für visuelle Identität, Traunstein

Northrock Sportmarketing, Lindau


eprofessional. The Performance Agency, Hamburg

Ernst Basler + Partner, Zürich/Potsdam

Solution Providers, Zürich/Hamburg

m-way – electrifying you, Zürich

TCI Transformation Consulting International GmbH, Mannheim

Oliver Wyman – Global Management Consulting

ZimConsult, München